Due to my commitments on GoalMouth and also to the fact that he’s got more staff now, I haven’t done much for Sheephead at FATV recently. In fact those who knew Channelbee will be happy to hear that Joe’s not only got Jon Dyson but also Tony ‘the Hammer’ Watson on board now which is great news as he’s a top bloke who knows his football even if you can’t understand what he’s saying most of the time. So naturally I was happy to get the call to do a day with the team up at Wembley covering for Dyson who was on U21 duty.
FATV seem to be growing as an operation and now have tv giants Endemol behind them so I fully expect them to go from strength to strength; think of the assets they have at their disposal (England players/footage, FA Cup) and the huge fanbase (pretty much anyone who’s interested in football) and you can see I’m hardly going out on a limb there. Joe and his team have the access, they have the creative experience and vitally they have the trust of the hierarchy at the FA and the end result is a great example of what branded content should be; it engages the audience whilst promoting the product. They’re not taking it easy either; on Saturday at various times I think I counted 8 pieces in production. That’s a lesson to any brands seeking to get into video; one glossily produced corporate or brand promo does not a digital audience make, unless you get lucky with one of those elusive ‘virals’. In my humble opinion little and often is the key to building brand awareness and eventually loyalty through video.
8 pieces on the go in one day also meant I was in for a pretty full-on day’s graft. First up was a 3 camera acoustic set and interview featuring Brother, hosted by ESPN’s Richard Lenton. Lighting conditions weren’t ideal and it was a fast turnaround in edit so it’s pretty rough and ready but we prioritised getting the piece out before kickoff rather than making it look and sound prettier:
Channelbee trivia point about Richard Lenton: he appeared as a guest in the original pilot show for the project. Back then he worked at Sky but not on camera, and came to us with a brilliant clip he had of him when he blagged his way onto an African channel as a presenter during the World Cup. During one game his co-presenter was caught short whilst he was on air…cue a lot of jiggling in his seat and an eventual panic dash off camera whilst Richard tried to hold the fort. Wish I could find the clip on YouTube…
Back to Wembley, and Brother duly edited and uploaded, next job was pitchside to pick up whatever I could for a low angle perspective on the game. I may have been 10 feet away from the Swiss keeper but I can tell you, crouched behind the goal isn’t the way to watch football. Stuck without a stool, hunched over a tripod just high enough to peek over the hoarding but low enough not to attract the wrath of the fans in Row A, sweltering under the mid-afternoon sun wrestling with temperamental kit…so I couldn’t tell you how we played but it was certainly a buzz. Then a mad dash into the tunnel for half-time, a desperate swap of cameras and off out onto the pitch with the England Women’s team for their official send off to the World Cup. Back into the tunnel for interviews with some of the Women’s team, back pitchside for midway through the second half, another mad dash upstairs after full time and another hurried edit to get the pitchside cut up on the site for 10pm. Again, priority for the edit was to get it up as soon as possible rather than creating a masterpiece, but I think it’s always interesting to view action from a different angle and here it is:
Today I edited the interviews with the Women’s team so that’s up now:
A pretty full-on day but as I say, I really believe in what FATV are doing and it’s a pleasure to put the hours in with them. Looks like I could be heading out to Germany to be the videographer for the Women’s team at the World Cup which if it happens would be a real honour.