One of our current producing projects is FullTimeDEVILS, Fremantle Media Interactive’s YouTube channel for Manchester United fans. Football vlogging is fairly new on YouTube (as indeed is football on YouTube as a whole), but the success of channels such as The Redmen TV and ArsenalFan TV demonstrates that there is a market for fan-centric content, certainly for clubs with large fanbases. The challenge for channels such as this is how to create engaging content without any official assets; if you’re doing things by the book, match footage, Premier League images and even club badges are all off limits. Another hurdle to overcome is the fact that unlike most channels on YouTube, it doesn’t always pay to collaborate with channels in the same area; we’ve worked with both The Redmen TV and Arsenal Fan TV and although it’s interesting to have an opposition fan’s perspective on matters, the simple fact is that a Liverpool fan isn’t going to subscribe to a Manchester United channel. This said, after only 6 months we’re now firmly established within the YouTube/football community, and can claim to be the largest Manchester United fan channel on the platform.
We’ll be writing in more depth about YouTube as the site finds its feet again, but in the meantime don’t hesitate to leave a comment or drop us a line if you have any YouTube-related enquiries.