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One of our current producing projects is FullTimeDEVILS, Fremantle Media Interactive’s YouTube channel for Manchester United fans. Football vlogging is fairly new on YouTube (as indeed is football on YouTube as a whole), but the success of channels such as The Redmen TV and ArsenalFan TV demonstrates that there is a market for fan-centric content, certainly for clubs with large fanbases. The challenge for channels such as this is how to create engaging content without any official assets; if you’re doing things by the book, match footage, Premier League images and even club badges are all off limits. Another hurdle to overcome is the fact that unlike most channels on YouTube, it doesn’t always pay to collaborate with channels in the same area; we’ve worked with both The Redmen TV and Arsenal Fan TV and although it’s interesting to have an opposition fan’s perspective on matters, the simple fact is that a Liverpool fan isn’t going to subscribe to a Manchester United channel. This said, after only 6 months we’re now firmly established within the YouTube/football community, and can claim to be the largest Manchester United fan channel on the platform.
We’ll be writing in more depth about YouTube as the site finds its feet again, but in the meantime don’t hesitate to leave a comment or drop us a line if you have any YouTube-related enquiries.
In 2012 we were proud to help launch Copa90, one of the first European funded ‘Original’ channels on YouTube. Produced out of Bigballs Films, Copa is a youth-oriented football channel aiming to celebrate the beautiful game from a fresh angle, featuring entertainment formats, short-form documentaries, gaming strands and more. Working with Bigballs for the first few months of the project, Resolution Square helped run the production team and was central in the development of several early formats. A year on and Copa has established itself as one of the major players within the digital football community and is certainly a channel to watch for the future.
Sports Tonight Live was Kelvin Mackenzie’s foray into digital sports broadcasting. I went intending to freelance as a day producer but on my first day was thrown into the channel manager’s hotseat and asked to launch a new, nightly live broadcast within 3 weeks…with a team of keen graduates I’d never met and a radio presenter who had never worked on camera. A long story, and a real challenge!
I shoot and edit the video content (interviews and behind the scenes montages) for Their Mag, the sister publication to Rio Ferdinand’s #5 Magazine. Each edition features a different celebrity guest editor or editors, with the first edition starring JLS, and Alexandra Burke to follow early in 2012.
For Christmas 2011 I shot and edited a video to showcase the Sky Go Movies Express, a chartered train from Euston to Birmingham themed to a variety of films showing over the Christmas period and offering competition winners a chance to watch some of their favourite films on the go. Shooting alone and with only an hour and a half’s journey to capture most of the shots, I then edited and uploaded the montage plus b-roll interviews for a deadline the following morning.
A fun but demanding job (shooting handheld on an old train isn’t for the faint hearted) which called for the rather more user friendly EX1 rather than my usual 7D rig.
I’m one of the team currently producing video content for Texaco Fan Central, where Sky Sports’ Fenners visits Championship clubs and films feature interviews with players and managers. Check out the content here: http://www.facebook.com/#!/TexacoUKFC
I shot and edited a corporate video featuring the Beko Roadshow on location at Lingfield Park racecourse, showcasing the brand’s new range and including staff interviews and client testimonials. I also supplied stills of the event for internal communications and external press releases.
In late 2011 I was brought in by the PR for Wasserman Media Group to produce a video highlighting their PR work with cyclist and 2011 Sports Personality of the Year Mark Cavendish. I shot interviews with Mark plus several Wasserman staff and journalists, added footage and stills from recent media coverage and edited a 3 minute video for internal purposes.