Branded Content

Branded content projects past and present

Their Mag

JLS behind the scenes for Their Mag

I shoot and edit the video content (interviews and behind the scenes montages) for Their Mag, the sister publication to Rio Ferdinand’s #5 Magazine. Each edition features a different celebrity guest editor or editors, with the first edition starring JLS, and Alexandra Burke to follow early in 2012.

Sky Go Movies Express

Sky Go Movies Express

For Christmas 2011 I shot and edited a video to showcase the Sky Go Movies Express, a chartered train from Euston to Birmingham themed to a variety of films showing over the Christmas period and offering competition winners a chance to watch some of their favourite films on the go. Shooting alone and with only an hour and a half’s journey to capture most of the shots, I then edited and uploaded the montage plus b-roll interviews for a deadline the following morning.

A fun but demanding job (shooting handheld on an old train isn’t for the faint hearted) which called for the rather more user friendly EX1 rather than my usual 7D rig.

Beko

Beko Roadshow 2011

I shot and edited a corporate video featuring the Beko Roadshow on location at Lingfield Park racecourse, showcasing the brand’s new range and including staff interviews and client testimonials.  I also supplied stills of the event for internal communications and external press releases.

Beko Roadshow 2011

Wasserman: Mark Cavendish

Mark Cavendish

In late 2011 I was brought in by the PR for Wasserman Media Group to produce a video highlighting their PR work with cyclist and 2011 Sports Personality of the Year Mark Cavendish.  I shot interviews with Mark plus several Wasserman staff and journalists, added footage and stills from recent media coverage and edited a 3 minute video for internal purposes.

FATV: 2011 World Cup

In June 2011 I was asked by FATV to be the FA’s official videographer for the 2011 Women’s World Cup in Germany. Together with their reporter, I was embedded with Hope Powell’s squad throughout the finals campaign from the squad announcement in London, training camp in Leicester and the tournament itself in Germany. I shot (EX3 and 7D), edited and uploaded daily content from the camp including player personality profiles, training footage, interviews and edits of player video diaries.

These were distributed on FATV/YouTube and several clips were used by the BBC to supplement their tournament coverage.

Upon our return I put together an overview edit of the team’s story:

The work aside, the experience was something I was privileged to be part of. Having worked with professional football for over 10 years I’m very familiar with how the industry works, but spending an extended period of time with a working squad gave me a new insight and understanding of what players go through at a major tournament. I also came away with a huge respect for women’s football and particularly for the commitment and professionalism of Hope Powell’s players and staff, and if things had gone our way in the penalty shootout I think we could have seen them going all the way.

Yazoo: LAFTAs

LAFTAS with Yazoo

In early 2011 I shot and edited a series of videos for Yazoo from the media run at the Loaded LAFTAS which they co-sponsored.  Starring Soccer AM/Channelbee’s own Robbie Knox and a smattering of the nation’s best loved comic performers including the likes of Jimmy Carr, David Baddiel, Keith Lemon and Vic Reeves

Robbie Knox and Vic Reeves at the Loaded LAFTAS with Yazoo

the videos deal with the weighty issues of favourite comedy films, funniest words and in Keith Lemon’s case all manner of strangeness.

Blog about the shoot is here and here’s one of the videos: