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Branded Content | Resolution Square | Page 2

Branded Content

Branded content projects past and present

England 2018

In late August 2010 I was asked to join the England 2018 bid team as their pool video cameraman and editor, tasked with filming (Sony EX1), editing and distributing B-roll footage of the FIFA Inspection Team’s visit to London, the North East and Manchester.  I covered Nick Clegg’s statement at 10 Downing Street, tours of Wembley Stadium, Rockliffe Hall, Stadium of Light, St James’ Park, City of Manchester Stadium and Old Trafford

Sir Bobby Charlton, Wayne Rooney and Danny Jordaan at Old Trafford

and the closing statements and press conference from Manchester Central.  Footage was edited, encoded and uploaded to the distribution platform within hours of being shot, including an edit which was completed on the team helicopter between Newcastle and Manchester.

At the end of the week I produced a montage of the visit which was used by FATV and England 2018 as well as distributed to the clubs involved and international broadcasters:

I also blogged about the week on this site; it was certainly one of the more memorable and taxing jobs I’ve done so far.

Later in the year I was sent by the team to Trinidad to cover The David Beckham Academy running a workshop for coaching staff and a tournament for local schoolchildren.  I produced B-roll for worldwide media use and a quick edit of an interview with David Beckham which was picked up by many outlets:

Mitre: Schwarzer

Mitre logo

Prior to the World Cup I shot and edited a series of mini-interviews for Mitre, showcasing Mark Schwarzer as their ambassador.  The fella on the right with the nose is Fenners, ex-Soccer AM, Channelbee, ESPN and Football Focus type, now back at Sky Sports on Soccer Saturday and hosting his own show, ‘Take It Like A Fan’.  The interviews covered a range of subjects surrounding the World Cup and his experiences in football.

Mark Schwarzer laughs at the other fella's nose

888sport logo

Before the World Cup I was brought in by to direct, shoot and edit a series of branded videos featuring ex-footballers Matt Le Tissier and Mark Crossley on the subject of the ‘perfect penalty.’  Sadly England didn’t really get far enough to warrant worrying about the results (as processed by Liverpool John Moores University)!

Pot Noodle

Sticky Rib Pot Noodle

Two cameras, a lot of Pot Noodle and a host of Z-list celebrities.

Cheeky Girls hit the Pot Noodle party

We recently produced a series of online videos to promote Sticky Rib Pot Noodle’s collaboration with Pop Bitch and the Blackout Crew, a showbiz party with a difference.

The Scarletz hit the Pot...Noodle

Karaoke highlights included Nikki Grahame doing Oasis…

Nikki Grahame does Oasis

Carol Decker doing T’Pau and a drunk bloke trashing the set during his rendition of Angels.  Once the party was over I edited the footage overnight, delivering a number of videos to ensure seeding could take place immediately.

Pot Noodle

Nikki Grahame in The Sun

Yeah I know, I shouldn’t tease you by saying Carol Decker sang T’Pau on karaoke.  Here she is:


YahooHavas Sports and Entertainment hired me to edit a promotional video to showcase their recent Yahoo Penalty online game and offline promotional events from around the world.  The video proved popular with Yahoo who then commissioned their own version.

Yahoo London

Flip Video

Flip logo

Together with old Soccer AM muckers Joe Worsley and John Fendley, I shot and edited an online viral for Flip, a quick gag featuring ‘The Inbetweeners’ star James Buckley and regular Channelbee collaborator/top bloke Dean Roof.  The video has been taken down as it reached the end of its contractual period with James, but it was fun while it lasted!

James Buckley - not pictured in the Flip ad


FATV logo

I am an occasional contributor to the Football Association’s FATV, for whom I shoot and edit content.  In particular I produced a ‘Tunnelcam’ video were I shot and edited footage from tunnel and pitchside at Wembley during the England v Mexico friendly in May 2010.  Having filmed during the first half I then handed over the camera and started editing; the piece was finished by midnight and live the following morning where it picked up over 15000 YouTube hits within days.

Beckham at Wembley

Embed not available; click image to play on YouTube


GBK logo

Gourmet Burger Kitchen rebranded their St.Paul’s branch ‘Gordon Banks Kitchen’ for a day prior to the World Cup and I was brought in to shoot and edit a video documenting the day and also an interview feature where Gordon talked about his World Cup 1966 team-mates (something rings a bell there from my Soccer AM days…). As time was of the essence, I shot the footage at lunchtime and had delivered the two edits by end of play.

The footage was carried by The Sun amongst others:

GBK in The Sun

but as their video quality is so poor, here’s the link to one of the videos on top PR company Threepipe‘s YouTube:

and here’s their page on their website.


Jaguar Academy of Sport

The Jaguar Academy of Sport was launched in early 2010 to promote the development of elite young athletes through financial support and inspiration from world-class patrons and ambassadors including David Beckham, Sir Steve Redgrave, Lee Westwood and Rio Ferdinand.  I was brought in to produce and advise on their video and text content including shooting and editing video interviews with Lee Westwood and Rio Ferdinand:

Other Rio videos (filmed May 2010, before his injury):

Rio Ferdinand talks South Africa Part 2

Rio Ferdinand on past World Cups

For more information on the Jaguar Academy of Sport and to view more videos, see: Jaguar Academy of Sport