In June 2011 I was asked by FATV to be the FA’s official videographer for the 2011 Women’s World Cup in Germany. Together with their reporter, I was embedded with Hope Powell’s squad throughout the finals campaign from the squad announcement in London, training camp in Leicester and the tournament itself in Germany. I shot (EX3 and 7D), edited and uploaded daily content from the camp including player personality profiles, training footage, interviews and edits of player video diaries.
These were distributed on FATV/YouTube and several clips were used by the BBC to supplement their tournament coverage.
Upon our return I put together an overview edit of the team’s story:
The work aside, the experience was something I was privileged to be part of. Having worked with professional football for over 10 years I’m very familiar with how the industry works, but spending an extended period of time with a working squad gave me a new insight and understanding of what players go through at a major tournament. I also came away with a huge respect for women’s football and particularly for the commitment and professionalism of Hope Powell’s players and staff, and if things had gone our way in the penalty shootout I think we could have seen them going all the way.