Tag Archive for brand

Beko

Beko Roadshow 2011

I shot and edited a corporate video featuring the Beko Roadshow on location at Lingfield Park racecourse, showcasing the brand’s new range and including staff interviews and client testimonials.  I also supplied stills of the event for internal communications and external press releases.

Beko Roadshow 2011

I shot: Brother and England at Wembley

Due to my commitments on GoalMouth and also to the fact that he’s got more staff now, I haven’t done much for Sheephead at FATV recently. In fact those who knew Channelbee will be happy to hear that Joe’s not only got Jon Dyson but also Tony ‘the Hammer’ Watson on board now which is great news as he’s a top bloke who knows his football even if you can’t understand what he’s saying most of the time. So naturally I was happy to get the call to do a day with the team up at Wembley covering for Dyson who was on U21 duty.

FATV seem to be growing as an operation and now have tv giants Endemol behind them so I fully expect them to go from strength to strength; think of the assets they have at their disposal (England players/footage, FA Cup) and the huge fanbase (pretty much anyone who’s interested in football) and you can see I’m hardly going out on a limb there. Joe and his team have the access, they have the creative experience and vitally they have the trust of the hierarchy at the FA and the end result is a great example of what branded content should be; it engages the audience whilst promoting the product. They’re not taking it easy either; on Saturday at various times I think I counted 8 pieces in production. That’s a lesson to any brands seeking to get into video; one glossily produced corporate or brand promo does not a digital audience make, unless you get lucky with one of those elusive ‘virals’. In my humble opinion little and often is the key to building brand awareness and eventually loyalty through video.

8 pieces on the go in one day also meant I was in for a pretty full-on day’s graft. First up was a 3 camera acoustic set and interview featuring Brother, hosted by ESPN’s Richard Lenton. Lighting conditions weren’t ideal and it was a fast turnaround in edit so it’s pretty rough and ready but we prioritised getting the piece out before kickoff rather than making it look and sound prettier:

Channelbee trivia point about Richard Lenton: he appeared as a guest in the original pilot show for the project. Back then he worked at Sky but not on camera, and came to us with a brilliant clip he had of him when he blagged his way onto an African channel as a presenter during the World Cup. During one game his co-presenter was caught short whilst he was on air…cue a lot of jiggling in his seat and an eventual panic dash off camera whilst Richard tried to hold the fort. Wish I could find the clip on YouTube…

Back to Wembley, and Brother duly edited and uploaded, next job was pitchside to pick up whatever I could for a low angle perspective on the game. I may have been 10 feet away from the Swiss keeper but I can tell you, crouched behind the goal isn’t the way to watch football. Stuck without a stool, hunched over a tripod just high enough to peek over the hoarding but low enough not to attract the wrath of the fans in Row A, sweltering under the mid-afternoon sun wrestling with temperamental kit…so I couldn’t tell you how we played but it was certainly a buzz. Then a mad dash into the tunnel for half-time, a desperate swap of cameras and off out onto the pitch with the England Women’s team for their official send off to the World Cup. Back into the tunnel for interviews with some of the Women’s team, back pitchside for midway through the second half, another mad dash upstairs after full time and another hurried edit to get the pitchside cut up on the site for 10pm. Again, priority for the edit was to get it up as soon as possible rather than creating a masterpiece, but I think it’s always interesting to view action from a different angle and here it is:

Today I edited the interviews with the Women’s team so that’s up now:

A pretty full-on day but as I say, I really believe in what FATV are doing and it’s a pleasure to put the hours in with them. Looks like I could be heading out to Germany to be the videographer for the Women’s team at the World Cup which if it happens would be a real honour.

Yazoo: LAFTAs

LAFTAS with Yazoo

In early 2011 I shot and edited a series of videos for Yazoo from the media run at the Loaded LAFTAS which they co-sponsored.  Starring Soccer AM/Channelbee’s own Robbie Knox and a smattering of the nation’s best loved comic performers including the likes of Jimmy Carr, David Baddiel, Keith Lemon and Vic Reeves

Robbie Knox and Vic Reeves at the Loaded LAFTAS with Yazoo

the videos deal with the weighty issues of favourite comedy films, funniest words and in Keith Lemon’s case all manner of strangeness.

Blog about the shoot is here and here’s one of the videos:

I shot: Jimmy Carr, David Baddiel, Keith Lemon, Comedy Dave and Robbie Knox

Picked up a fun job in more ways than one last week. Fun because I got to team up once again with Soccer AM and Channelbee’s Robbie Knox and also because we were tasked with filming some of the nation’s best comedic talent, at the Loaded LAFTAS. A job for co-sponsors Yazoo, we were in the media run interviewing guests and nominees, quizzing them on their favourite films/funny lines/funny words etc. I was doing the donkey work and brought Robbie in to be the on-screen talent as a) I used to like his vox pop bits on Channelbee and b) he is cheap. Not a huge amount to report, all went pretty much according to plan and predictably the bleep machine (tone, for the technically minded) got a good workout in the edit, especially when it came to everyone’s funniest word. Keith Lemon told us bizarre stories about sweaty nether regions and touching dogs, David Baddiel admitted that The Infidel didn’t make his top 3 funniest films and Vic Reeves seemed pretty perplexed by Robbie’s interviewing technique. He may be no Paxman but all in all I think he did a pretty good job. You can judge for yourself anyway now that the vids are up on Yazoo’s YouTube and Facebook channels. There were about 6 in total so you might want to check back there in a while to see the others:

Yazoo on Facebook

Geek alert: we shot on my 7D with my Canon 17-55mm and newly pimped up Easom rig. I’ll stick a photo of that up at some point; looks pretty fine.

Tipp-Ex cellent video

Have you seen this superb new interactive Tipp-Ex online ad?  I won’t spoil the fun, I’ll leave you to discover what you can do with it so have fun finding all the different combinations of things you can do with the bear…

Just goes to show that with a bit of thought, a decent coder and presumably the help of YouTube, you can produce something a lot more engaging than a linear video.  Will it persuade me to buy Tipp-Ex?  No, I’ve got a backspace key now.  But it’s gone a long way to putting the brand name back out there in the blogosphere and beyond…

England 2018

In late August 2010 I was asked to join the England 2018 bid team as their pool video cameraman and editor, tasked with filming (Sony EX1), editing and distributing B-roll footage of the FIFA Inspection Team’s visit to London, the North East and Manchester.  I covered Nick Clegg’s statement at 10 Downing Street, tours of Wembley Stadium, Rockliffe Hall, Stadium of Light, St James’ Park, City of Manchester Stadium and Old Trafford

Sir Bobby Charlton, Wayne Rooney and Danny Jordaan at Old Trafford

and the closing statements and press conference from Manchester Central.  Footage was edited, encoded and uploaded to the distribution platform within hours of being shot, including an edit which was completed on the team helicopter between Newcastle and Manchester.

At the end of the week I produced a montage of the visit which was used by FATV and England 2018 as well as distributed to the clubs involved and international broadcasters:

I also blogged about the week on this site; it was certainly one of the more memorable and taxing jobs I’ve done so far.

Later in the year I was sent by the team to Trinidad to cover The David Beckham Academy running a workshop for coaching staff and a tournament for local schoolchildren.  I produced B-roll for worldwide media use and a quick edit of an interview with David Beckham which was picked up by many outlets:

I shot: Nick Clegg and Fabio Capello

Quick one this; I’m on a train most of the way up to Darlo with 50 minutes of battery remaining on my Mac.  Boo North East trains for not having plug sockets on your trains.

So this week I’m doing a pretty hectic but hopefully fruitful job; I’m the embedded cameraman/editor for the England 2018 team, tasked with documenting the movements of the FIFA Inspection Team.  The schedule is pretty hectic although I haven’t been involved in the London visits today; yesterday was Downing Street for the official welcome from Nick Clegg

Nick Clegg

and other opening speeches from the delegation.  First time in Downing Street but to be honest I was so concerned with getting the shoot right I didn’t have time to nose around.  Good location though; really central, handy for work.

Then it was a hop onto the Jubilee line up to Wembley Park, editing on the way.  Hardcore.  I was there at the station to pick up the delegation as they arrived behind me; they then were taken on a tour of Wembley with Fabio amongst others in attendance

Fabio Capello and FIFA delegation at Wembley

The organising committee did a great job of getting a load of local kids in to welcome the delegation and kick a few balls around on the pitch; I was impressed so I hope that rubs off on the honoured guests!  Again a whistlestop tour round the place, then onto Altitude for the evening soiree.  Canapes, champagne and entertainment (including Boris Johnson speech) for the invited; a laptop and Final Cut Pro for me.  Managed to get B-roll footage of Wembley and Downing Street ready for upload to journalists/news agencies who couldn’t cover it, although such is the life of a digital producer that one of the encodes crashed part way through meaning I’m writing this now on 3 hours’ sleep.  Onwards and upwards; Boro very shortly and then a very big day tomorrow….more on that soon.

Techwise, I’m shooting this week on Sony PMW EX1; when you get it right it’s a really fast workflow for decent quality.

More soon…

I shot: Kasabian

Welcome to the first ‘I shot’ of the site.  I’m still undecided about the title but I’ll go with it for now.  Sure you know what I mean anyway; one week it’ll be ‘I shot…muffins’ which doesn’t have the same ring about it but that’s the beauty of my job at the moment; there’s no shortage of variety!

So yeah, Kasabian.  I was tasked with shooting and editing a few very quick bits to use at V Festival this weekend; their intro and outro messages, basically.  An early start and flight to Belfast to catch up with Serge and Tom before their gig in town that night.  Myself and two P.A. guys got settled in the very swanky Malmaison where we were shown to our rather well-appointed suite where we presumed the shoot would happen:

Waiting for Kasabian in Belfast

All very dark, moody and perfect for the shoot.  Trouble was, the shoot wasn’t happening there.  But it’s a lovely hotel, especially if you like black and purple, so I’d recommend it if you’re in town.

The actual location was an even swankier country hotel outside town, the Culloden.  Lovely place; according to our cab driver it was where England stayed when they last played (and lost) there.  Trouble was it wasn’t nearly as evocative for the shoot as the Malmaison but that’s life.  I’ve realised over the years that just when you think something’s sorted, you often have to resort to Plan B and get over it.

Tom and Serge were top blokes as always although understandably preoccupied by a poltergeist which they (or Tom, at least, if I remember rightly) had witnessed at the hotel.  Anyone who’s about to see them at V are in for a great night (nothing new here because they’ve always come up trumps whenever I’ve seen them, I’d say the best British band of the last 10 years); I’m paraphrasing what they said to P.A. but it was along the lines of ‘it’ll be like everyone’s Christmases, New Years and birthdays all rolled into one’.

The shoot done (I’ll stick one of the vids up after V)

Kasabian's Tom and Serge in Belfast, August 2010

and conversation briefly turned to Soccer AM and Gordon Smart’s recent car park effort:

Gordon Smart's Soccer AM effort

Can’t embed the video, you’ll have to watch it via The Sun here

Pretty impressive by anyone’s standards, but I’m with Serge, it wasn’t a patch on this:

I haven’t watched the show since I left but I doubt anyone’s going to knock Serge off that particular perch; he did it in his rockstar shoes and all.

I digress, but that’s about it.  I’ve since been editing the videos in time for them to get them ready at V, although I won’t be there to see the fruits of my labours as I’ve got a big job on Monday so can’t risk it; I’m off to see the boys tonight in Brixton instead.

For those who are interested in kit and stuff, I used my Canon 7D with the Canon f2.8 17-55mm lens, and recorded sound via a Sennheiser shotgun mic into my new Zoom H4N recorder.  We couldn’t use lights as we had to travel…light…but as you’ll see from the vids when I post them, we could just about get away with it.

Mitre: Schwarzer

Mitre logo

Prior to the World Cup I shot and edited a series of mini-interviews for Mitre, showcasing Mark Schwarzer as their ambassador.  The fella on the right with the nose is Fenners, ex-Soccer AM, Channelbee, ESPN and Football Focus type, now back at Sky Sports on Soccer Saturday and hosting his own show, ‘Take It Like A Fan’.  The interviews covered a range of subjects surrounding the World Cup and his experiences in football.

Mark Schwarzer laughs at the other fella's nose